ROME, Italy, September 21, 2017 — ASUS CEO Jerry Shen today unveiled the highly anticipated ZenFone 4 smartphones — ZenFone 4 Pro with gigabit connectivity, ZenFone 4, ZenFone 4 Selfie Pro, ZenFone 4 Selfie and ZenFone 4 Max — during the We Love Photo press event in Rome. ZenFone 4 is the first family of smartphones to all feature dual rear or dual front cameras, enabling users to capture the best photos in any scenario, at any distance, and in any lighting conditions. Combined with ultra-fast connectivity, users can instantly share their beautiful photos with friends and family, and enjoy using all of their favorite apps and services with unprecedented speed.
Taking the stage at Rome’s recently opened megastructure, the Roma Convention Center La Nuvola, Mr. Shen passionately expressed his excitement for the European debut of ZenFone 4. “We are very thrilled to announce the availability of the ZenFone 4 family to all of Europe,” said Mr. Shen. “Our ZenFone 4 Series comes with the best dual cameras, and photography and connectivity features to change the way you document and share every precious moment with your friends and family.”
Executive Vice President of Qualcomm Technologies, Inc. and President of QCT, Cristiano Amon joined Mr. Shen on stage to commemorate the ZenFone 4 launch and to praise the strong relationship between ASUS and Qualcomm. Mr. Amon continued on to highlight some of the leading technologies found in the new smartphones. “It is a pleasure to work with ASUS on the launch of their ZenFone 4 family of smartphones all powered by Qualcomm Snapdragon Mobile Platforms. ZenFone 4 Pro marks a significant milestone for the mobile industry as it’s the world’s first commercial smartphone to have gigabit LTE and 802.11ad multi-gigabit Wi-Fi technologies, offering ultra-fast gigabit connectivity everywhere— indoors or on the go. The collaboration between Qualcomm Technologies, ASUS and our joint carrier partners is helping to build the gigabit experience for mobile users while paving the way for the upcoming industry transition to 5G. ZenFone 4 also uses the Snapdragon 630 Mobile Platform to provide superior user experiences, while maintaining extraordinary battery performance.”
After the product announcements, the event transitioned to the evening festivities which consisted of product demonstrations, dinner, drinks and a live performance from the international DJ sensation Bob Sinclair.